September 25, 2017
We kicked off back-to-school season with an engaging social sweepstakes on behalf of our client, Boise Paper. In order to enter, we asked people to give us their best back-to-school tip. This generated a lot of insight to share with Boise Paper’s followers throughout August and September. The sweepstakes, hosted on Facebook, garnered a great response in engagement, exceeding our expectations by offering personal tips, anecdotes and thoughts on how to best handle the upcoming school year. The positive response provoked the LCWA team to create a fun video that has been shared on social media and will be useful for school years to come!
Check out the #BoiseB2S video for more tips and tricks to make this school year a breeze.