Recent insights from LCWA

August 21, 2017

Fun in the Sun

The country might be buzzing about the total solar eclipse, but our obsession with social media, public relations and pop culture simply won’t be overshadowed. Here are a few recent stories that caught our eye – no special glasses required. No Points for Popularity? According to @Entrepreneur, the most important goals when meeting with a new client are to convey sincerity and establish your
August 16, 2017

Healthy Office Habits

In the office, it is easy to prioritize productivity over your own personal well-being. Even with the best intentions, this mindset can lead to high levels of stress and even damage your quality of work. Taking care of yourself will help you when taking care of business. Around the office at LCWA, we know how productivity and personal well-being go
August 14, 2017

The Tease for TV Producers

Last week I attended the Publicity Club of Chicago (PCC) monthly luncheon featuring a panel of four Chicago morning TV producers: Scott Doll, executive producer of NBC Chicago Adina Klein, senior segment producer of FOX Chicago Tyra Martin, segment producer of WGN Morning News and People to People Rebecca McCann, morning executive producer of CBS Chicago The panel provided many
August 11, 2017

Tips for Media, Measurement and Managing People

Lollapalooza – staged right outside our door – is already a memory, and Chicagoans have enjoyed lovely weather this week. The forecast on social media is cloudy, with a chance of politics. I’ve selected my own favorite finds from a different sphere:  PR Daily shared a blog post that highlights some fundamental elements of media relations work that are not