July 20, 2011
To help our client First Alert spread the word about a new California carbon monoxide (CO) law, we enlisted regional mommy bloggers to promote CO safety and the use of carbon monoxide alarms to their followers. The response has been fantastic. Thanks to posts like these from A Mom Less Ordinary and East Sacramento Mom, parents throughout the state are
July 15, 2011
In the Mix…Everest College Opening in Bedford Park, Illinois
This week, we worked with Illinois House Speaker Michael Madigan (third from right) to attend the grand opening event for Everest College’s Bedford Park campus. ABC affiliate WLS-TV covered the ribbon cutting, which was attended by students and other dignitaries. Fun was had by all, and then it was back to class!
June 30, 2011
Fruitful Lessons on Hosting Events in the Big Apple
New York, New York! A great place to visit and an even better place to host an event – especially when your audience is shelter media. As one of the top PR agencies specializing in home products, we know the importance of getting our clients in front of these influential media to keep them top-of-mind for projects and stories. Thus
May 17, 2011
The White Paper Lives!
Development of a white paper as a communications vehicle may sound like a primitive, archaic tool in today’s digital age, wistfully proposed only by older, veteran PR types such as yours truly. However, white papers remain extremely effective tactics for organizations to creatively convey a position or philosophy, or provide depth to a business problem or solution. This is particularly