Client Work

Satellite Media Tours (SMTs) are a popular public relations tool for reaching broadcast media – and for good reason. A well-executed SMT can provide wide exposure for a client in a relatively short period of time. An SMT typically involves offering a celebrity, expert or company spokesperson for remote one-on-one interviews with television stations. The back-to-back interviews are conducted via

This week, we held our annual LCWA HomeMakers Media Tour in New York, bringing together some of our home-focused clients and the influential media that cover them. Representatives from Eureka, First Alert, La-Z-Boy and Pergo were on hand to showcase their latest and greatest products and services. We met with editors representing more than 20 of the nation’s top shelter

While working on content for a presentation that Senior Research Analyst Heidi Tarr and I will deliver June 22 at Chicago’s Navy Pier for the Association Forum of Chicagoland, it occurred to me that the people in associations who are responsible for communications, marketing and member services increasingly use the power of research tools to boost their effectiveness. The LCWA

This week got off to a great start, as two LCWA clients were featured on the “Today Show” from the floor of the International Home and Housewares Show! MJSI’s HydroRight water-saving toilet converter and Eureka’s Pet Expert vacuum were both featured in this segment by contributor Lou Manfredini on the highlights of this year’s show. Congratulations to our hard-working account