September 11, 2020
Like everything else, awards season looked quite different this year. But Chicago’s PR community is creative and resilient, and we were proud to gather with our peers at two amazing virtual events. The Public Relations Society of America (PRSA) Chicago conducted its annual Skyline event earlier this summer, and the Publicity Club of Chicago (PCC) held its Golden Trumpet Awards last night.
August 19, 2020
DAP Platinum Patch Earns Feature in Better Homes & Gardens
Receiving inclusion for a client’s product in award programs or round-ups from key media outlets can greatly influence your efforts in driving awareness for a product, as well as sales. Back in January, our team worked to secure interest from Better Homes & Gardens in DAP Platinum Patch™ Advanced Exterior Filler. The home product was recently featured in the “On Our
July 29, 2020
Shifting Expertise from Office to Home During the Pandemic
When the COVID-19 pandemic took its grip on the world in March, office workers suddenly changed to a new “work from home” structure. Our client Boise Paper, which has carved out a social media niche as an expert on “Office Life,” needed to adjust its content and pivot messaging to better appeal to a drastically different workforce. To achieve this,
June 30, 2020
Insomnia Awareness Night Drives Conversation and Awareness
Insomnia Awareness Night is held on the Monday nearest the summer solstice to drive conversation and awareness about chronic insomnia. On Monday, June 22, our team organized several online events for the observance, which is organized by our client the American Academy of Sleep Medicine (AASM) along with the Society of Behavioral Sleep Medicine (SBSM) and AmericanAlliance for Healthy Sleep