October 29, 2020
In September, we helped our client the Pulmonary Fibrosis Foundation (PFF) celebrate Pulmonary Fibrosis Awareness Month to drive awareness for this serious lung disease affecting more than 200,000 Americans. This year presented a particularly difficult media environment, with health coverage focused on the COVID-19 pandemic, but our team found creative ways to cut through the clutter. News Coverage To kick
October 13, 2020
Inaugural Student Sleep Health Week Paves the Way for Student Success
From September 14 to 20, the LCWA healthcare PR team helped the American Academy of Sleep Medicine (AASM) hold the inaugural Student Sleep Health Week. Amidst a back-to-school season unlike any other, the observance amplified critical messaging surrounding student sleep health, powered by expert spokespersons, influencers, partner organizations – and even Congress! We kicked off the campaign by obtaining newsworthy statistics with a survey of
September 11, 2020
LCWA Honored by PRSA Chicago and PCC
Like everything else, awards season looked quite different this year. But Chicago’s PR community is creative and resilient, and we were proud to gather with our peers at two amazing virtual events. The Public Relations Society of America (PRSA) Chicago conducted its annual Skyline event earlier this summer, and the Publicity Club of Chicago (PCC) held its Golden Trumpet Awards last night.
August 19, 2020
DAP Platinum Patch Earns Feature in Better Homes & Gardens
Receiving inclusion for a client’s product in award programs or round-ups from key media outlets can greatly influence your efforts in driving awareness for a product, as well as sales. Back in January, our team worked to secure interest from Better Homes & Gardens in DAP Platinum Patch™ Advanced Exterior Filler. The home product was recently featured in the “On Our