Client Work

We never experience a dull moment in the office or in the Twittersphere! Here are some of my favorite reads from this week: PR Daily posted a strong article about features for brands to leverage on Facebook. For novices of social media, it’s a good resource and reinforces what we’ve been working with clients to do, i.e. use more video

Our client First Alert prides itself on the safety and security that it offers to consumers, who trust its products to help them protect what matters most. To ensure it maintains that trust, the company conducts a Brand Trust Survey* each year, which compares the brand to others in the safety arena. Good news coming out of this year’s survey,

When you specialize in promoting brands in the home and building products arena like we do, January is inevitably one of the busiest months of the year. Why? Trade show season! This year was no exception. Between the Consumer Electronics Show (CES), the International Builders’ Show (IBS), and the Winter Furniture, Décor and Gift Market – all hosted in Las

When client Snow Joe told us it was releasing the first snow blower to offer the convenience of corded or battery-powered operation all in one eco-friendly, easy-to-use model – the Hybrid – we knew we had to make a big splash. To celebrate this dual-dynamo, revolutionary rechargeable, we planned “Hybrid Day” to announce the official launch of this snow blowing