April 7, 2014
Nobody does trade shows better than Chicago, and when an industry giant comes to town, the LCWA team has the home court advantage. Media relationships still matter, and our relationships paid off at the 2014 International Home + Housewares Show at McCormick Place in March. The Housewares show was a great opportunity to showcase our client Contigo, a leading producer
April 3, 2014
Revealing the Genie at Global Pet Expo
In March, the LCWA team introduced media who attended the pet industry’s largest trade show to a new pet training solution to help dogs stop barking, made by the most trusted name in home safety. First Alert’s new, effective and harmless Bark Genie Handheld and Automatic Bark Deterrents debuted at Global Pet Expo and wowed editors and bloggers who have
April 2, 2014
Trade Show Lights, Camera, Action!
The spring season means trade shows galore for LCWA clients. At the International Health, Racquet and Sportsclub Association (IHRSA) trade show, held in March in San Diego, Calif., our client Life Fitness, the global leader in commercial fitness equipment manufacturing, dominated the floor with their latest offerings. This year, Life Fitness introduced a multitude of new cardio and strength equipment
March 26, 2014
Pin to Win With Trex!
After a long, harsh winter from coast to coast, spring has (finally) arrived and it’s time to hit the deck! Our client, Trex Company, is ringing in outdoor living season with the #InspiredDeck Pin-to-Win Pinterest Sweepstakes. With an already sizeable social following, the LCWA team is helping Trex to further increase its brand visibility, while strengthening its position as the