April 3, 2014
In March, the LCWA team introduced media who attended the pet industry’s largest trade show to a new pet training solution to help dogs stop barking, made by the most trusted name in home safety. First Alert’s new, effective and harmless Bark Genie Handheld and Automatic Bark Deterrents debuted at Global Pet Expo and wowed editors and bloggers who have
April 2, 2014
Trade Show Lights, Camera, Action!
The spring season means trade shows galore for LCWA clients. At the International Health, Racquet and Sportsclub Association (IHRSA) trade show, held in March in San Diego, Calif., our client Life Fitness, the global leader in commercial fitness equipment manufacturing, dominated the floor with their latest offerings. This year, Life Fitness introduced a multitude of new cardio and strength equipment
March 26, 2014
Pin to Win With Trex!
After a long, harsh winter from coast to coast, spring has (finally) arrived and it’s time to hit the deck! Our client, Trex Company, is ringing in outdoor living season with the #InspiredDeck Pin-to-Win Pinterest Sweepstakes. With an already sizeable social following, the LCWA team is helping Trex to further increase its brand visibility, while strengthening its position as the
March 18, 2014
Saving Daylight, Losing Sleep
On the heels of daylight saving time last week, LCWA client the American Academy of Sleep Medicine (AASM) declared Monday, March 10, Insomnia Awareness Day – reminding those who suffer from chronic insomnia that help is available from specially trained sleep physicians. Temporary insomnia symptoms, which occur in about 30 to 35 percent of adults, can be caused by a