June 5, 2013
Versatile and convenient home appliances are always wise gifts! This week, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in an NBC “Today Show” segment on nine gifts to give college graduates. The segment offered unique alternatives to traditional graduation gifts, and the Ergorapido Brushroll Clean was described as “amazing” and touted for its cordless, 2-in-1 design. Be sure
June 4, 2013
In the Mix…Frigidaire Professional Creates Blogger Advocates with “Gift Guild”
Who doesn’t rely on bloggers for recipes and cooking advice these days? To help support the launch of Frigidaire Professional’s kitchen countertop appliance line at Target this spring, the LCWA team has been busy building partnerships with 10 influential food and home bloggers. Dubbed the Frigidaire Professional “Gift Guild,” these bloggers received several appliances to test, gift to friends or
June 1, 2013
In the Mix…The Search is on for the World’s Best Personal Trainers!
Starting today, we’re helping our client Life Fitness, a global leader in fitness equipment manufacturing, scour the world for the world’s best personal trainers. Personal trainers all over the world can be nominated through June 30 for the Personal Trainers to Watch program at www.lifefitness.com/personaltrainers. The program recognizes and rewards trainers that embody the same passion and commitment to healthy
May 31, 2013
In the Mix…Sound the Trumpets: First Alert and LCWA Strike Gold!
PR awards season kicked off last night with the Publicity Club of Chicago’s Annual Trumpet Awards. LCWA was there and did not leave empty handed. Along with client First Alert and fellow agency partner NewsMark, Inc., LCWA was recognized with a Golden Trumpet Award in the category of Issues Management for consumer education campaigns conducted in conjunction with new carbon monoxide