March 13, 2013
Last week, LCWA helped new client Contigo®, a leading producer of innovative water bottles, travel mugs and kids cups, create a no-spill “splash” at the International Home and Housewares Show. The Chicago-based company, which is known for spill- and leak- resistant beverageware for on-the-go consumers highlighted new innovations, as well as the company’s popular Contigo AUTOSEAL™ and AUTOSPOUT® collections, to
March 4, 2013
In The Mix…A Matter of Record for Healthcare Client
We recently secured a cover storyin “For the Record” magazine for client Pyramid Healthcare Solutions, a leading provider of revenue cycle management services. A Pyramid executive was quoted throughout the article that focused on the divide between coding curriculums and the criteria hospitals seek in new coders. The publication covers the healthcare information industry, and the prominent placement brought attention
February 28, 2013
In the Mix…Size Isn’t Everything. A Powerful Reveal Is.
LCWA helped Eureka pique interest and start conversations about its newest vacuum launch with with a unique “teaser campaign.” Inspired by the product’s unique selling proposition, the “Size Isn’t Everything” teasers previewed the new lightweight, yet powerful, Eureka AirSpeed ONE vacuum. Posted to the Eureka website, social media channels and mailed out to media as postcards, a series of nine teaser images
February 14, 2013
In the Mix…Say Ahh to Get More Zzzz’s
Media is buzzing this month about how local dentists can help treat sleep apnea, and get you back on track for a more restful night’s sleep. LCWA worked with the American Academy of Dental Sleep Medicine (AADSM) to coordinate several stories on oral appliance therapy in national publications like First for Women and more local newspapers, like the Free Lance