February 28, 2013
LCWA helped Eureka pique interest and start conversations about its newest vacuum launch with with a unique “teaser campaign.” Inspired by the product’s unique selling proposition, the “Size Isn’t Everything” teasers previewed the new lightweight, yet powerful, Eureka AirSpeed ONE vacuum. Posted to the Eureka website, social media channels and mailed out to media as postcards, a series of nine teaser images
February 14, 2013
In the Mix…Say Ahh to Get More Zzzz’s
Media is buzzing this month about how local dentists can help treat sleep apnea, and get you back on track for a more restful night’s sleep. LCWA worked with the American Academy of Dental Sleep Medicine (AADSM) to coordinate several stories on oral appliance therapy in national publications like First for Women and more local newspapers, like the Free Lance
February 5, 2013
In the Mix…Physicians Immediate Care Cures Worries in Glendale Heights
Our client Physicians Immediate Care, which is the largest urgent care operator in Illinois based on the number of clinics, recently opened its newest location in suburban Chicago. To kick off the grand opening of the Glendale Heights clinic, we organized two successful events: an official grand opening ribbon cutting ceremony and a consumer open house celebration. Our team reached out
January 29, 2013
In the Mix… New Electrolux Technology Makes a Big First Impression
Our client Electrolux has recently launched an exclusive technology that’s making life easier for vacuum owners, and we couldn’t be more excited to “roll” out the news to media! The company’s innovative Brushroll Clean Technology removes tangled hair from the vacuum’s brushroll with just the touch of a button – offering consumers a mess-free solution to the common problem of