October 29, 2020
In September, we helped our client the Pulmonary Fibrosis Foundation (PFF) celebrate Pulmonary Fibrosis Awareness Month to drive awareness for this serious lung disease affecting more than 200,000 Americans. This year presented a particularly difficult media environment, with health coverage focused on the COVID-19 pandemic, but our team found creative ways to cut through the clutter. News Coverage To kick
July 23, 2020
Global Partners Set the Tone for PR in ‘Era of Responsibility’
There’s no doubt that the public relations industry has faced new challenges during the global pandemic. Whether it be reduced marketing budgets, saturated media landscapes or decreased consumer engagement, PR pros have seized the opportunity to find creative communication solutions while strengthening brand authenticity. To stay up to date while navigating COVID-19 and heightened social activism, we’ve turned to the
June 30, 2020
Insomnia Awareness Night Drives Conversation and Awareness
Insomnia Awareness Night is held on the Monday nearest the summer solstice to drive conversation and awareness about chronic insomnia. On Monday, June 22, our team organized several online events for the observance, which is organized by our client the American Academy of Sleep Medicine (AASM) along with the Society of Behavioral Sleep Medicine (SBSM) and AmericanAlliance for Healthy Sleep
April 16, 2020
First Alert Celebrates National Volunteer Week with Fire Extinguisher Donation Program
In honor of National Volunteer Week in April, the LCWA home PR team helped promote an exciting new fire extinguisher donation program between First Alert and the National Volunteer Fire Council (NVFC), which will allow volunteer fire departments to distribute fire extinguishers to keep homes and families safe. A donation of 1,000 First Alert rechargeable fire extinguishers will be distributed