March 21, 2019
You find them in articles, case studies, research reports, blog posts and social content: statistics. Whether writing for consumers or industry professionals, healthcare reporters value strong, meaningful statistics from credible sources. When working with our healthcare clients, we encourage sharing primary data whenever appropriate to support key messages and increase share of voice in the media. The Urgent Care Association
March 18, 2019
Lessons Learned from a 5-Year Public Awareness Campaign
Over the last five years, I have been honored to be a part of the National Healthy Sleep Awareness project. The project was a collaboration between our client, the American Academy of Sleep Medicine (AASM), the Center for Disease Control (CDC) and the Sleep Research Foundation (SRS). This project has included multiple public awareness campaigns to help elevate the awareness
March 4, 2019
LCWA and PFF Raise Awareness of Pulmonary Fibrosis on WGN
This month, LCWA worked with our client, the Pulmonary Fibrosis Foundation(PFF), to educate the community about pulmonary fibrosis (PF) by securing a great feature on WGN’s “Living Healthy Chicago” program. To bring the segment to life, we enlisted the help of PFF volunteer and patient, Mark Cochran, to tell his story about living with PF, as well as his doctor,
February 4, 2019
LCWA and AASM Help Americans Tackle Sleep
Chronic sleep loss and sleep illness are big problems in America with nearly 30 million adults afflicted with sleep apnea. To help further educate the community about this growing epidemic, the LCWA healthcare PR team helped long-time client the American Academy of Sleep Medicine (AASM) create and launch two new national public service announcements (PSAs). To start, we enlisted AASM