Healthcare

August 21, 2018

UnitedHealthcare Helps Seniors Battle Hunger with Meal Pack Challenge

Across the country and here in Illinois, many older adults face the challenges of hunger for a variety of reasons: poverty, disability and lack of social support or transportation. According to a report from longtime client UnitedHealthcare, approximately 15 percent of U.S. adults aged 60 or older — about 10 million people — are food insecure, meaning they eat less
July 2, 2018

Award Spotlight: AASM “Sleep Recharges You” Campaign Continues Success

After winning at the IABC Chicago Bronze Quill Awards last fall, the American Academy of Sleep Medicine “Sleep Recharges You” campaign continued successfully to promote the importance of healthy sleep among teenagers. The continued effort paid off, as the campaign was honored with a Silver Trumpet at the Publicity Club of Chicago for Advocacy, and a Skyline Award from PRSA
June 5, 2018

Maximizing Social Media to Reach Patients

Last month, I was honored to present at the Urgent Care Association’s Convention along with Kish Pisani, digital media specialist for the UCA, at the Paris Hotel in Las Vegas. Kish and I educated attendees on the “must use” social media channels to develop relationships with patients and community members. Our session included examples of highly engaging content in the
May 31, 2018

LCWA Wins Five PRSA Skyline Awards

Last night was another banner evening for LCWA, as we took home five trophies at the Public Relations Society of America (PRSA) Chicago Skyline Awards. We were honored to win two Skyline Awards and three Awards of Excellence at the annual industry celebration. Winners included: Skyline Award for First Alert — Events and Observances (More than Seven Days); Business-Products Skyline