February 27, 2018
Members of the LCWA healthcare PR team recently attended a monthly PCC luncheon focused on navigating and learning how to more effectively pitch healthcare reporters. For LCWA, this was an especially interesting topic, as we proudly work with many healthcare networks, associations, non-profit organizations, etc. If there is a possibility of learning to better our clients, we’re there, and this
October 17, 2017
Award Spotlight: American Academy of Sleep Medicine “Sleep Recharges You” Campaign
LCWA recently won three IABC Chicago Bronze Quill Awards for our programs for Trex and Boise Paper, as well as our American Academy of Sleep Medicine “Sleep Recharges You” campaign, which was designed to promote the importance of healthy sleep among teenagers. The #SleepRechargesYou campaign was driven by a 2016 study by the CDC showing that more than two-thirds of high
October 4, 2017
Celebrate IN GOOD TASTE This October
LCWA client and local Chicago non-profit the Lynn Sage Foundation is raising awareness this October for breast cancer research as it celebrates the 10thanniversary of the IN GOOD TASTE Campaign. The Lynn Sage Foundation’s IN GOOD TASTE campaign brings together more than 170 of Chicago’s top restaurants and bars to raise awareness and support for local breast cancer research during
September 27, 2017
AASM Offers Online Bedtime Calculator to Help Families #MakeTime2Sleep
LCWA is a proud partner in the National Healthy Sleep Awareness Project, along with client the American Academy of Sleep Medicine (AASM), the CDC, Sleep Research Society and others. One of the project’s goals is to increase the amount of people getting the recommended hours of sleep for their age. That was the objective behind this summer’s #MakeTime2Sleep campaign, which