May 10, 2017
When an unexpected illness or injury arises, many patients don’t know where to turn. Should they go to the emergency room or try to make an appointment with a general practitioner? Is the local urgent care the best bet, or should they try a retail clinic or the nurse stationed in their office building? How about telemedicine? The “on-demand” healthcare
March 27, 2017
UCAOA Expert Bylines Increase Association’s Healthcare Industry Thought Leadership
LCWA helped client Urgent Care Association of America spend the first few months of 2017 staying on the forefront of emerging healthcare trends by landing two bylined articles in top trade outlets, targeted at leaders in the insurance industry as well as colleagues in the urgent care industry. With an increased need for the value-based care provided at urgent care
March 13, 2017
LCWA Celebrates Insomnia Awareness Day
Daylight saving time is upon us, and we are all suffering from that lost hour after “springing forward” last night. Daylight saving time is big news, typically garnering stories on reminders to adjust your clocks, the history of the bi-annual activity and how best to prep your internal clock for the time shift. For the past few years, the American
March 9, 2017
National Health Care Media Offer Insights
Our health care PR team attended a great Publicity Club of Chicago luncheon on Wednesday. “Taking the Pulse of National Health Care Media” featured an esteemed panel consisting of Charlie Brooks, producer for CBS Evening News, K. Aleisha Fetters, a freelance contributor to leading health and fitness publications, and Lori Rackel, editor of the Chicago Tribune’s health and family section. The session was moderated by Suzanne McBride,