AASM Partners with Teens to Teach #SleepRechargesYou

May 30, 2017
Teens need eight to 10 hours of sleep per night to promote optimal health, and when well rested, teens are more likely to be healthy, energetic and have a positive attitude toward life in general, helping them to be their best and do their best. Unfortunately, more than two-thirds of high school students in the U.S. are failing to get enough sleep on school nights, and research shows that 69 percent high school students in grades nine to 12 reported sleeping less than eight hours on an average school night. Insufficient sleep in teens can impact everything from grades, athletic performance and driving safety.
To help combat this serious health issue and spread that message that #SleepRechargesYou, LCWA and client American Academy of Sleep Medicineworked with teen influencers to effectively reach their peers where they “live” – on social media – and encourage their large teen followings to make sleep a priority.
These influencers all had numerous teen followers and focused on varied lifestyle interests such as sports or beauty. Each was provided with key messages about the importance of sleep, and encouraged to create Instagram posts and Tweets describing their personal challenges and victories in the battle to achieve healthy sleep. The content was met with high levels of engagement, including numerous comments from followers sharing how sleep affects their lifestyles.
The program, which can be viewed in its entirety here, reached more than 600,000 social media users and garnered 17,500 engagements on the subject of #SleepRechargesYou.