May 30, 2017
To help combat this serious health issue and spread that message that #SleepRechargesYou, LCWA and client American Academy of Sleep Medicineworked with teen influencers to effectively reach their peers where they “live” – on social media – and encourage their large teen followings to make sleep a priority.
These influencers all had numerous teen followers and focused on varied lifestyle interests such as sports or beauty. Each was provided with key messages about the importance of sleep, and encouraged to create Instagram posts and Tweets describing their personal challenges and victories in the battle to achieve healthy sleep. The content was met with high levels of engagement, including numerous comments from followers sharing how sleep affects their lifestyles.
The program, which can be viewed in its entirety here, reached more than 600,000 social media users and garnered 17,500 engagements on the subject of #SleepRechargesYou.