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Featured image for “Latham Makes a Splash at the 2024 Pool, Spa & Patio Expo”
December 5, 2024

Latham Makes a Splash at the 2024 Pool, Spa & Patio Expo

Participating in industry trade shows offers businesses an opportunity to enhance their visibility and reputation while showcasing new products and services, generating leads, engaging with customers, and strengthening their brand presence. At LCWA, we frequently assist our home PR clients in maximizing their trade show impact by facilitating pre- and post-show media pitching, writing and distributing press releases regarding what
Featured image for “CEDIA Secures Media Coverage with Smart Home Buying Tips”
August 16, 2024

CEDIA Secures Media Coverage with Smart Home Buying Tips

As we get further and further into “The Age of the Smart Home,” many new homeowners are finding that their new homes are haunted, and not just by any typical ghost. The Verge published a story in March of this year titled “Living with the ghost of a smart home’s past” about the various trials, tribulations, and headaches that can
Featured image for “Wilsonart Opens New Austin Showroom and Distribution Center”
February 14, 2024

Wilsonart Opens New Austin Showroom and Distribution Center

In early 2024, our client, Wilsonart, opened a new 45,000-square-foot showroom and distribution center in Austin, Texas. The state of the art facility marks the 21st company-owned distribution center and will allow Wilsonart to offer a large selection of Wilsonart Engineered Surfaces in inventory and provide unmatched service to the market. Wilsonart held a ribbon cutting ceremony and grand opening
Featured image for “DAP Earns Media Attention by Transforming Spray Foam Application”
January 22, 2024

DAP Earns Media Attention by Transforming Spray Foam Application

Pros and DIYers alike have long been using complex, two-part foam spray systems that are difficult to set up and challenging to use, which is why our client, DAP, decided to transform spray foam application with the introduction of the first of its kind 1-Component broadcast spray foam: Wall & Cavity Foam with Wide Spray Applicator. The new product sprays