March 26, 2015
The International Health, Racquet & Sportsclub Association held the 34th Annual IHRSA Trade Show from March 11-14 and Life Fitness was there to show off the latest in industry-leading trends and products. The LCWA/Life Fitness team conducted proactive outreach to fitness media and was able to secure seven booth appointments in support of the latest news from Life Fitness, ranging
March 23, 2015
Contigo Puts Spill-Proof Products on Display at IHA
LCWA helped client Contigo®, a leading producer of innovative water bottles, travel mugs and kids cups, display spill-proof products designed for every lifestyle and every age at the International Home and Housewares Show. The Chicago company highlighted new innovations, as well as the company’s popular Contigo AUTOSEAL™ and AUTOSPOUT® collections, to more than 40 media outlets during the four-day trade show at McCormick
March 19, 2015
Less Stress in Sunny Orlando
With the brutally cold winter we had in Chicago this year, we were happy to “escape” for a few days to warm Orlando to help the Jarden Pets Division launch its “Less Stress” rebranding at the annual Global Pet Expo. The booth served as a nexus for four pet-focused brands under the Jarden umbrella and featured a “Less Stress Lounge”
March 3, 2015
Contigo Wins Over Editors at the IHA Preshow Event
As we prepare for the IHA show this week, we are excited that we’ve already gotten the word to editors about Contigo’s latest products. In January, we gave a “first look” to influential media at the IHA media preview show in New York, meeting with more than 25 media representatives from the biggest names in consumer magazines, including All You,