July 15, 2016
It was a crazy week in politics, protests and Pokémon as the summer heats up (literally and figuratively). Let’s focus on things that aren’t too depressing: Pokémon Go absolutely exploded. Here’s what the mania exposed about our modern society. Trump says a bunch of things, picks a VP (or maybe not?) and Bernie concedes to Hilary – which is giving
July 8, 2016
Favorite Finds
It may have been a holiday week, but the Twitterverse doesn’t take vacation! Here are my favorite finds from the past week: Keeping It Old School – To the delight of ‘90s kids everywhere, Pepsi announced that it is relaunching Crystal Pepsi later this summer. In the meantime, fans of the soft drink can indulge their nostalgia with a revamped 90’s version of
June 24, 2016
Favorite Finds
This week’s Twitterverse featured several helpful tips and interesting marketing reports for PR practitioners. Here are some of my favorite finds: Relationships Take Work! – A new Brand Relationship Index measurement by Edelman revealed an average consumer-brand relationship score of just 38 on a 100-point scale, based on a study of 13,000 consumers in 13 countries. The index shows marketers
June 21, 2016
LCWA Waves the Flag for Corporate Compliance Client
A new LCWA client is The Red Flag Group, a global integrity and compliance risk firm that helps Fortune 2000 companies develop and maintain effective corporate governance and compliance programs. The Hong Kong-based firm applies a unique set of business intelligence applications to manage integrity and compliance risks. Our task: Increase brand awareness for The Red Flag Group and enhance