Insights

Navigating the present coronavirus crisis means working through the unknown every single day. Part of our jobs as PR professionals is to anticipate the unexpected and prepare appropriate messaging for the given context, but how do we ensure our focus remains on problem solving and not selling during a crisis? How do we manage existing campaigns without being insensitive, and

This article was first published on Furniture World.  It’s no surprise that the COVID-19 pandemic has ignited increased interest among consumers in their homes. As most of us are spending much more time at home, we are seeing and experiencing our homes in news ways and finding ourselves with extra time to tackle improvements from DIY projects to major renovations. With that in mind, now is an ideal time to position relevant brands in

I’ve spent a lot of time working remotely, and suddenly, most others in our office are doing the same. While the short commute and lack of distractions are great, it can also be isolating and hard to collaborate. Here are some of my tips for starting a work from home routine that keeps you happy and productive. Stay on schedule.

Creating noteworthy thought leadership pieces for business-to-business clients is an essential part of putting your client at the forefront of meaningful conversations. Content pieces like case studies, research surveys, white papers or insight reports are all great ways to position clients as a leader in any given industry. But what to do after content creation is done? Marketing that content