March 2, 2012
We live in a world that focuses on fixing our weaknesses – just think of all the self help sites, books and programs. LCWA decided to turn things around and look at the strengths of each individual in the firm. We embarked on a journey using StrengthsFinder 2.0 from Gallup Press to uncover each person’s talents. All of us took
January 16, 2012
Getting in with the Mom Crowd
Last week I sat on a panel focusing on how to build successful blogger relationships, called “Getting in with the Mom Crowd,” hosted by the Publicity Club of Chicago (PCC). Joining me on the panel were local bloggers Beth Engleman of Mommy on a Shoestring, Kim Moldofsky of Hormone-colored Days and Cindy Richards of TravelingMom.com. Below are some tips gathered
December 12, 2011
Are Theater Subscriptions a Thing of the Past? Maybe. Maybe Not.
Theater Communications Group(TCG), the national trade association for the non-profit live theater industry, released sobering statistics last week including this show stopper: subscription income at non-profit theaters nationwide declined by more than 15 percent between 2006 and 2010. This presents a fundamental conundrum for theater marketers. Do we attribute the downturn to the tough economy, and continue allocating funds to
November 21, 2011
Networking Know-How for Client Events
Our client Trex Company recently hosted its annual sales and distributor partner meeting in Las Vegas, and I was pleased to attend with another colleague. Not only are these yearly get-togethers a fantastic opportunity to learn about and interact with new products, but they also provide a chance to sharpen networking skills. Admittedly, walking into a room full of hundreds