Insights

We are launching our new feature: “Favorite Finds,”  where we will share some of the interesting, thought provoking or just entertaining PR and social media articles we stumbled across this week. Enjoy! How and why to use embeddable tweets.  The different “influence” tools and a comparison on which measures what.  Cash Mobs – the latest in local retail traffic driving. Will all-you-can-consume

One of the most exciting facets of social media is the challenge to stay up to date. The buzz of the month has been the switch to Timeline for brand pages, which will happen on Friday. While there is a lot of available information about the changes, there aren’t a lot of tips specifically for PR managers. Here is a

We live in a world that focuses on fixing our weaknesses – just think of all the self help sites, books and programs. LCWA decided to turn things around and look at the strengths of each individual in the firm. We embarked on a journey using StrengthsFinder 2.0 from Gallup Press to uncover each person’s talents. All of us took

Last week I sat on a panel focusing on how to build successful blogger relationships, called “Getting in with the Mom Crowd,” hosted by the Publicity Club of Chicago (PCC). Joining me on the panel were local bloggers Beth Engleman of Mommy on a Shoestring, Kim Moldofsky of Hormone-colored Days and Cindy Richards of TravelingMom.com. Below are some tips gathered