PR

Last night our team attended the PRSA Chicago Skyline Awards, where we were again honored for our 2013 public relations work. At the event, held right across the street at the Chicago Cultural Center, we received a Skyline award for client First Alert in the brochures category, and Awards of Excellence for clients Life Fitness (global communications), Eureka (integrated marketing)

I’ve attended over the years numerous public relations organization events featuring prestigious speakers, but it’s difficult to top last week’s keynoter at the Publicity Club of Chicago (PCC) (www.publicity.org) Golden Trumpet Awards dinner: former President Jimmy Carter. On the dais to honor the PCC’s 2014 lifetime achievement winners and former Carter White House staffers – long-time Chicago-based political PR pros

All public relations efforts should serve to improve a client’s business – whether that means earning a client more customers, an enhanced reputation or a larger share of voice. LCWA recently secured a media placement for client the Accreditation Association for Hospitals/Health Systems (AAHHS) that helped to launch a relationship with a potential customer, demonstrating the value of media relations.

This week saw a lot of buzz surrounding social media platform updates and some great PR campaign award wins as PR awards season continues. Instagramadded 10 new editing tools to its platform, giving users free access to high-level photo editing software commonly found in paid programs. With the addition of live chatting added to the Snapchat platform, the amount of