December 13, 2013
It was a week for looking back on the best and worst of 2013, buzzing about global leaders and celebrating some crazy holiday PR program gambles. If you need a refresher, take a look below at some of the stories I found most interesting this week. Tis the Season – For great PR stunts. We love how WestJet, a Canadian
December 12, 2013
Viewers Open Their Eyes to the Snow Joe iON
Last week hundreds of thousands of early-bird “Wake Up with Al” viewers opened their eyes to the newest snow blower from client Snow Joe. The powerful and convenient Snow Joe iON doesn’t need an electric cord or any gas to operate, so it was an easy display to coordinate with The Weather Channel’s popular morning program. In the segment, contributor
December 10, 2013
Getting Fit with HIIT and Synrgy360
Last month, Chicago fitness bloggers got up close and personal with the tremendous capabilities of the Life Fitness Synrgy360 functional training system. LCWA coordinated a fitness class to give these local bloggers a firsthand view of the revolutionary system, which is a perfect fit for the top fitness trend for 2014, high- intensity interval training (HIIT). Held at The University
December 6, 2013
Favorite Finds
Everyone is busy with the hustle and bustle of the holiday season – and social media is no different! Below are some of the stories I found most interesting this week: Year of the Hoax – Pace Picante was in the spotlight when a comedian posted a Twitter exchange with the brand’s handle, @Pace_Foods. The social exchange got a lot