August 10, 2012
I think some of that Olympic spirit is catching on in the LCWA offices! This week, we turned to Twitter for tips on self-improvement, social media and honing those PR skills – all with the goal of being better, faster and stronger. Here’s a look at what caught our eye this week: On Your Mark. Tips for boosting your PR productivity(without
August 8, 2012
In the Mix…Everest Institute Massage Therapy Instructors Appear on Michigan TV Stations
Our team recently took a national community event and turned it into a media opportunity for client Everest Institute. During last month’s national “Everybody Deserves a Massage” week, we secured great coverage for our client on TV stations in Detroit and Grand Rapids, Mich. During the two live segments, Everest Institute massage therapy instructors discussed the do’s and don’ts of home
August 3, 2012
Favorite Finds
This week was all about spoiler alerts, scorned vampires and the gay/straight chicken debate. Following is a recap of some of our favorite stories from the past seven days, along with some updates from the social media front: Never Cheat on a Vampire: It is likely that nobody was happier about the constant coverage of the Olympics this week than
August 2, 2012
In the Mix…LCWA Clients Visit Meredith Editors
As one of the top PR agencies specializing in home products, we love Des Moines – which serves as headquarters of media conglomerate Meredith Corporation and its flagship title, Better Homes & Gardens. This week, we headed west across the Mississippi with clients Pergo, Vermont Castings, Snow Joe and Jarden Safety and Security for the LCWA Home Product Preview. We met