PR

When a loved one dies, getting to the funeral is often one of the most stressful parts of an already hard situation. Our client, Dignity Memorial, recently gave tips to consumers on how to deal with bereavement travel in a story on WBBM-AM. An interview with a Dignity Memorial spokesperson aired last weekend, reaching more than 45,000 listeners across the

I think some of that Olympic spirit is catching on in the LCWA offices!  This week, we turned to Twitter for tips on self-improvement, social media and honing those PR skills – all with the goal of being better, faster and stronger.  Here’s a look at what caught our eye this week: On Your Mark. Tips for boosting your PR productivity(without

Our team recently took a national community event and turned it into a media opportunity for client Everest Institute. During last month’s national “Everybody Deserves a Massage” week, we secured great coverage for our client on TV stations in Detroit and Grand Rapids, Mich. During the two live segments, Everest Institute massage therapy instructors discussed the do’s and don’ts of home

This week was all about spoiler alerts, scorned vampires and the gay/straight chicken debate. Following is a recap of some of our favorite stories from the past seven days, along with some updates from the social media front: Never Cheat on a Vampire: It is likely that nobody was happier about the constant coverage of the Olympics this week than