PR

Two LCWA clients were featured in placements in today’s New York Times Home Section! The Electrolux Ergorapido stick vacuum was highlighted as a great pick for college-bound students, including a great picture, quote from the company spokesperson and link to purchase. In the same section, the Grohe Rainshower Collection of colorful shower heads was featured with a great picture and

Our latest lunchtime adventure started with a simple Tweet offering tickets to a local show with: “OK, Chicago, I’ve got 10 tix – 5 pairs…meet my staff at the Bean @ 1 p.” So my co-worker Hunter and I set out for Millennium Park – just across the street from our office – to check it out. Participating taught us

Now that the final exams are graded, I have a few moments for reflection about my experience teaching an “Ethics in Public Relations and Advertising” class at DePaul University last quarter. Overall, there is a lack of ethics training for communicators to give them a foundation for ethical decision making. In fact, more than 70 percent of PR pros reported

How we brand ourselves online – both personally and professionally – is a topic I’ve been following for some time. There’s no longer a distinct separation between the two – both should show the same values and traits. Although these aren’t the same social media guidelines I followed in college, I’m finding that there are benefits to this new way