PR

It’s the job of PR professionals to constantly look for ways to keep their clients in the news. One such approach is responding to news of the day or breaking news stories. This is an especially useful strategy when your clients don’t necessarily have their own news to share. By leveraging trending stories already in the news you can insert

While working with the Pulmonary Fibrosis Foundation (PFF), we have experimented with a variety of channels to raise awareness of pulmonary fibrosis and engage target populations with the PFF’s resources and research. These goals include reaching patients, families, caregivers and healthcare providers, and demonstrating the value of the PFF to each group. As the array of media channels continues to

There a shift happening in the marketing world. As companies look to streamline every aspect of their businesses, they are turning to “one-stop shops” for all of their marketing needs. But, just as you wouldn’t trust one doctor to treat every aspect of your body, it’s highly unrealistic to expect one agency will be able to offer best-in-class service across

Influencer partnerships have become a staple of many public relations campaigns, providing an effective way to promote product, increase brand awareness and generate authentic, engaging content. In fact, influencer-generated content (IGC) has proven to drive consumer engagement and sales. Here are just a few statistics that demonstrate why your brand needs to make the most of its IGC: Eighty-four percent