March 15, 2018
This week marked a major milestone for our client Jim Beam® Bourbon, filling its 15 millionth barrel of bourbon since the end of Prohibition. The milestone barrel — a first for Kentucky distilleries — was personally filled and sealed by Seventh Generation Master Distiller Fred Noe and his son Freddie Noe, Eighth Generation Beam Distiller, at the brand’s flagship distillery
February 13, 2018
Bringing Brand History and Heritage to Life
The long and storied 223-year history of Jim Beam Bourboncame alive at the Beam Suntory headquarters in Chicago in January, offering the Beam staff a variety of experiences ranging from a virtual tour of the Jim Beam bourbon distillery in Clermont Kentucky and hands-on cocktail classes, to bourbon tastings and fireside chats with Beam family members. One of the highlights
January 30, 2018
Polishing to Perfection: A Whitepaper on Flooring
In PR, attention to detail and keeping all audiences in mind is vital to the success of any project – and whitepapers are no exception. We recently completed one such whitepaperfor our client Ecore, an innovator in flooring technology for commercial, athletic and residential facilities. The goal of the whitepaper was to introduce the important role sound-absorbing flooring materials play
January 25, 2018
“Building” the Case for More Client Coverage in Orlando
For many the LCWA home PR team, January means one thing – IBS. No, I’m not talking about digestive disorders (although trade show food can definitely be rough on the stomach). I’m talking about the International Builders’ Show – the largest building and construction industry gathering in the world. As one of the nation’s top agencies specializing in home products,