Featured image for “Leveraging Google Analytics 4 for Client Success”
August 21, 2023

Leveraging Google Analytics 4 for Client Success

This summer, Google officially discontinued its previous analytics platform, Universal Analytics, and new kind of platform designed for the future of measurement, collecting both website and app data to better understand the customer journey. With the emergence of GA4, PR agencies have a new and powerful tool at their disposal to enhance their strategies and help provide more value to
Featured image for “Media Monitoring to Drive Business Direction”
December 9, 2020

Media Monitoring to Drive Business Direction

Media relations remains a key offering at LCWA. Over the years we have keenly observed and adapted to the changing media landscape and the many technologies that allow us to track media coverage from all over the world. Long gone are the days of receiving hand-cut paper clippings, as we did when I started my career. My, how times have
January 8, 2020

AASM Highlights Prevalence of Drowsy Driving

Drowsy driving is a serious public health concern. Each year in the U.S., drowsy driving causes an average of 328,000 motor vehicle accidents, including 6,400 fatal crashes, according to the AAA Foundation for Traffic Safety. The American Academy of Sleep Medicine (AASM) conducted a consumer survey to determine the prevalence of drowsy driving among adults. The new survey found that
December 17, 2019

AASM Sheds Light on Binge-Watching

A new survey from the American Academy of Sleep Medicine (AASM) found that U.S. adults rank sleep as their second most important priority, following family. However, data show that Americans are often limiting their opportunities to get enough healthy sleep. A primary culprit of sleep restriction? Binge-watching. In the AASM survey, a whopping 88% of U.S. adults admitted they had