Research

The LCWA Research Group is busy conducting phone interviews as part of an internal communication assessment for a major financial services client. The 15-30 minute interviews with employees are designed to gather qualitative feedback on the company’s communications processes. The interviews are just one part of the assessment, which also includes a web-based survey of employees, and basic and advanced

If you’re thinking about a research project to assess internal communication and identify unmet needs and opportunities, the first step is to pinpoint the objectives. An assessment can take several weeks or several months. Project scope and cost are heavily influenced by project objectives, organizational size and complexity, and whether the entire work force will be able to access a

The research group at LCWA does a lot of research to assess the effectiveness of internal communication and to identify opportunities and unmet needs. Here’s a quick rundown on why they should be done and what’s involved. I’ve found that while these assessments are enormously valuable, many communicators don’t know when they’re needed, how they’re done or what to do

Moderating a focus group is no easy task – it takes a lot of training, preparation and skills practice. Focus group moderators are charged with gathering opinions, feedback and thoughts from people in order to help understand a specific issue or topic. Here are some essentials for leading a successful focus group. Create a comfortable environment. Moderators must create an