August 14, 2014
The nation’s sleep experts agree: obstructive sleep apnea (OSA) – a potentially life-threatening disease involving episodes of complete or partial airway obstruction during sleep – is dangerously on the rise. LCWA client the American Academy of Sleep Medicine (AASM) is continuing its partnership with CDC on the National Healthy Sleep Awareness Project with a new campaign: urging the 25 million (and counting)
June 4, 2014
Eureka Contest Engages Fans in a Powerful Way
This spring, Eureka unveiled the powerful new AirSpeed ALL FLOORS vacuum. To bring its POWER message to fans on social media in a meaningful way, we created a contest supporting the powerful organizations across the country that touch our fans’ lives. From March 18 to May 6, we held the Eureka “Power of Change” contest on Facebook and asked fans
May 21, 2014
Eureka Proven Power Preview Panel
To coincide with the launch of the new Eureka AirSpeed ALL FLOORS and EXACT Pet vacuums, our client Eureka hand-selected 40 bloggers to test the newest Eureka products before they hit shelves. Based on independent testing, the Eureka AirSpeed ALL FLOORS and EXACT Pet cleans carpets better than the Dyson DC41 and DC40, respectively. We asked bloggers to support this
May 8, 2014
Trex Engineered Artistry Giveaway with Tyler Florence
The arrival of warm weather means the backyard is open for business. To shine a spotlight on outdoor living season and its Engineered Artistry campaign, our client Trex has teamed up with Chef Tyler Florence to host the Engineered Artistry Giveaway on Facebook. On the heels of a successful Pinterest sweepstakes, the LCWA team is helping strengthen Trex’s standing as
