April 1, 2010
Looking at my posts during the last month, it’s clear that good things come to LCWA in twos! Two new clients, two clients on the “Today Show,” and now — two award winning campaigns. I’m proud to announce that two of our 2009 programs have won prestigious “Golden Trumpet” awards from the Publicity Club of Chicago!
- The team for the Fabricators & Manufacturers Association (FMA) and its foundation, Nuts, Bolts, & Thingamajigs (NBT),
won for a campaign in the Issues Management category titled, “Manufacturers Face Labor Shortage? Really!” This program used media relations to educate consumers and businesses on the fact that U.S. manufacturers face a dire shortage of skilled workers – a fact that is often overlooked in today’s economy. The campaign, which featured NBT spokesperson, actor John Ratzenberger, succeeded in spurring young people to think about careers in the vocational trades. As a segment on CNN stated, “Employers are looking for young people who use their brains, not brawn, to make and fix things with their hands.” - The Electrolux team won in the Media Kit category for the creative materials that
launched the Versatility vacuum cleaner. Because the vacuum features an easy-to-use removable wand for above-the-floor cleaning, the team created a series of wand-related teaser mailings to pique the interest of media and online influencers. A bottle of bubbles and a magic wand sent to media in the weeks leading up to the launch generated inquiries on the product before the official introduction date, creating buzz and resulting in great coverage.
We always appreciate the validation of our peers that comes with winning industry awards, and I’m proud of the hard work put in by these teams. Of course these award-winning campaigns yielded an even more important prize: happy clients!