August 19, 2010
Thousands of women juggle families and full-time jobs every year, and now I’m one of them! Earlier this year, my husband and I welcomed a healthy baby girl into our family. I immersed myself in her care until it was time to put on my professional attire, board the commuter train and get back to the job I love. And
August 10, 2010
Using Social Media in B2B Communications
LCWA’s B2B clients are active in the social media arena, and for good reason. B2B marketers know that social media offers another way to engage with target audiences. In fact, a survey by the Association of National Advertisers and BtoB Magazine showed significant growth in the use of social marketing among B2B marketers, with 57% now using social media channels,