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Recently, my colleagues and I were delighted to attend a very special evening put on by the Plank Center for Leadership in Public Relations. Named for Chicago public relations legend, Betsy Plank, the Plank Center seeks to advance leadership values and skills in public relations and bridge the gap between education and practice. As someone who was privileged to know

PR writing is an art. Between giving clients what they want, impressing supervisors and of course — delivering something newsworthy to media — there’s a lot to think about and a lot of “masters” to serve along the way. As a result, getting started can be a challenge. Just as a new painting starts with a blank canvas, most PR