As an agency, we continually work to learn and practice the best strategies and tactics for social media outreach. Through a recent webinar from Susan Getgood, co-founder of Blog With Integrity, we were reminded of some effective ways to work with bloggers. With an infinite number of blogs on the Web and consumer conversation carrying more value than ever before,

As a mid-size firm in Chicago, we are constantly challenging ourselves to enhance our knowledge and expertise of the Chicagoland area and Midwest region for our more than a dozen regional-focused clients. So when I had a chance to attend the Publicity Club of Chicago’s luncheon on “Solving the Suburban Media Market,” I jumped at the opportunity to hear from

Working with media at trade shows is ever-evolving, and I have been struck by the evolution of social media at recent shows. Social aspects are quickly outweighing the traditional methods of working with media. Here are some ways to use social media during trade shows: Tweet early… We have had great success using Twitter and Facebook to schedule several media

As intern coordinator, I love spring and with it the influx of resumes and cover letters from summer intern candidates. Notice that I said “cover letter.” In this fast-paced, digital environment, some may consider the cover letter a relic of a bygone era. Not me. When evaluating a seemingly endless flow of potential candidates, I look not only for resumes