August 22, 2011
Persistence paid off when we landed a front page story in Friday’s New York Times for client Fabricators & Manufacturers Association, Intl. (FMA). We worked with reporter Motoko Rich for more than a year to gain her interest in FMA’s Nuts, Bolts & Thingamajigs summer manufacturing camp program, which introduces kids to the joys of working with their hands and
August 18, 2011
In the Mix…Back to School Trends
This time of year, parents wear multiple hats. They are professional organizers, backpack packers, lunch makers, schedule consultants and trend watchers. To help them stay on top of “what’s hot” for their kids this back-to-school season, we’re working with our client General Growth Properties, which manages Northbrook Court, Oakbrook Center and Water Tower Place, to share the latest on what
August 9, 2011
In the Mix…Grills Gone Wild
Our Vermont Castings team has been pitching a “hot” topic all summer – the latest and greatest in gas grills. With options like a full rotisserie burner, a side burner for stove-top cooking, a griddle accessory to serve up breakfast and an infrared sear burner that cooks multiple foods at different temperatures, today’s grills produce far more than just burgers
August 1, 2011
In the Mix…Eureka Facebook Sweepstakes
As a part of our strategy to help increase Eureka’s fanbase on Facebook, we are implementing four fan-gated sweepstakes in 2011. The first Facebook sweepstakes ended last week with rousing success! After just seven weeks, LCWA helped Eureka increase its fans by 682%, generating nearly 5,000 new “likes” and increasing traffic and engagement on the Facebook page. To help maintain