In the Mix….More Daylight Means More Fans for First Alert

March 13, 2012

This past weekend, we helped First Alert conduct its second Facebook sweepstakes in partnership with Duracell. The sweepstakes celebrated “springing forward” and Daylight Saving Time, and followed a similar co-branded effort that occurred as we “fell back” last fall. In only five days we gained 3,264 new fans – an increase of 29% – and garnered more than 45,000 entries! The sweepstakes was the most successful Facebook promotion to date for First Alert. The team is looking forward to additional activities this year to continue growing the First Alert Facebook fan base.