In only two years, the social photo sharing website Pinterest has attracted approximately 11.7 million unique users and drives more referral traffic to retailers than Google+, YouTube and LinkedIn combined. LCWA recently helped develop a Pinterest page for our client Trex. In addition to showcasing the brand’s inspirational outdoor living photography, we created themed boards with ideas for weekend DIY projects, grilling recipes and going “green.” Working together with Trex’s advertising agency, we’re constantly posting fresh, dynamic content, building our follower base and strategizing ways to turn “pins” into purchases! Check out the Trex boards at https://pinterest.com/trexcompany/.
March 6, 2012