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Pergo has partnered with the Best Friends Animal Society, a premier national welfare organization with the mission of No More Homeless Pets®, for a multi-faceted marketing campaign – keeping LCWA team busy with pet pranks and animal antics! Pergo installed flooring at the new Best Friends Animal Society Pet Adoption and Spay/Neuter Services in Los Angeles, which opened in January.

We found some interesting headlines this week in both the social media realm and in one of our favorite areas: home décor! Following are a few of our favorite announcements: Picture Perfect: Perhaps needing to refocus attention away from its stock problems, Facebook launched an Instagram-like iPhone photo app called Camera. Launch of So.cl: We learned a little more about Microsoft’s

We coordinated a satellite media tour for our client Trex this week to raise awareness of its outdoor living products in advance of Memorial Day weekend, when many people look to makeover their backyards. Broadcasting from a one-of-a-kind Trex deck in Toronto, Canada, complete with a king-size hammock, waterfalls and fire pits, we offered interviews with HGTV personality Paul Lafrance

The LCWA team recently donated time to help the Lincoln Park Community Shelter (LPCS) on its annual Metamorphosis Party, an evening dedicated to creating hope and change for Chicago’s homeless. From drafting materials and driving awareness to managing photos of the event, we were thrilled to play a role in raising funds for this wonderful organization. Held at Architectural Artifacts