The LCWA team has been spreading the word about SecureLine by Lehigh’s new Digital Camouflage Poly Rope and Visiflect Reflective Rope through a “Hide & See” campaign. Buzz has been abundant for these innovative products, with outdoor reporters and bloggers from Florida to the Dakotas testing and loving the new rope. The Digital Camouflage Poly Rope and Visiflect Reflective Rope

Another week of obsessive media-consumption here at LCWA!  Check out some of the stories that piqued our interest this week: Quick and Painless Pinterest Tips: Cision offers up 9 no-brainer tips on driving site traffic through Pinterest. Mom Blogger Motivators: A deeper look at what matters to mommy bloggers provides insight into building relationships The Facebook Factor: After Facebook adds

It’s May and Mother’s Day is just around the corner! This year, the LCWA team is working with our client (Northbrook Court) to promote a program to help gift-givers find the perfect gift for Mom while contributing to two local charities. “Celebrate Mom BeCause” features more than 100 gift packages filled with all of Mom’s favorite things including culinary delights,

The LCWA Eureka team has been working with top mommy bloggers to get the word out about the new Eureka SuctionSeal vacuum cleaner, which features self-adjusting plates for powerful cleaning on hard floors and carpets. We partnered with a dozen bloggers to review the product and conduct giveaways for their readers. The resulting endorsements give great examples of how the