Did you know that one of the biggest media conglomerates in the country isn’t based in a New York City skyscraper? Meredith Corporation, home of Better Homes and Gardens, Ladies’ Home Journal, and dozens of other titles, is headquartered 1,000+ miles from the Big Apple – in Des Moines. Last week I went to Iowa with our client Trex to

As part of our promotion for the launch of Pergo’s new flooring collection, PERGO XP, we’ve been working with the “Mommy Digger” blog to document a living room renovation. A series of four posts has outlined the process, from décor selection to installation – while letting the blog’s readers know all about the new product’s key features and benefits. Looks

Congratulations to the First Alert/LCWA team for reaching 10,000 fans! The team at LCWA has worked to spur conversation with fans, educate about important fire safety initiatives and give away products to consumers looking to try First Alert. With two completed sweepstakes and one in the works, and actively engaging the fan base, the page continues to grow and serve

Last week I sat on a panel focusing on how to build successful blogger relationships, called “Getting in with the Mom Crowd,” hosted by the Publicity Club of Chicago (PCC). Joining me on the panel were local bloggers Beth Engleman of Mommy on a Shoestring, Kim Moldofsky of Hormone-colored Days and Cindy Richards of TravelingMom.com. Below are some tips gathered