Adam Zambanini, vice president of marketing for Trex, meets with media at DeckExpo From coast-to-coast and places in-between, the LCWA team generated media interest for Trexat three of the top building industry trade shows this year. Here’s a quick recap… Starting in January with the International Builders’ Show in Orlando, we laid the groundwork for Trex coverage in spring and

This Fire Prevention Month, our client First Alert is bringing the safety conversation to the Twitterverse, hosting its first-ever Twitter party.  First Alert – in partnership with many mom bloggers across the country – will be encouraging families to “Power Up!” by testing their smoke alarms, and replacing old alarms and dead batteries. Designed to shed light on the alarming number

Our client Snow Joe is getting jump-start on the cold and snowy months with a series of sweepstakes on Snow Joe’s Facebook page, launching today. From now until the end of  the year, Snow Joe will be giving away 200 Snow Brooms – Snow Joe’s latest innovative snow removal tool –  and 50 electric snow throwers. Each week will feature

It was a diverse week – as usual – in the Twitterverse, where fall is in the air, and the home and shopping were on our mind! Here are some of our favorite finds from the past several days. Find even more that piqued our interested by following @LCWATeam on Twitter.  Eco-conscious Baskets – The folks at inhabitat sure have