October 16, 2012
This Fire Prevention Month, our client First Alert is bringing the safety conversation to the Twitterverse, hosting its first-ever Twitter party. First Alert – in partnership with many mom bloggers across the country – will be encouraging families to “Power Up!” by testing their smoke alarms, and replacing old alarms and dead batteries. Designed to shed light on the alarming number of homes without functioning smoke alarms – due to dead batteries, battery removal or alarms exceeding their useful life – First Alert’s Debbie Hanson (director of external affairs) will be tweeting helpful smoke alarm maintenance tips, fire safety statistics and providing giveaways throughout the Twitter party. Want to join the conversation? Follow First Alert on Twitter @FirstAlert from 8-10 p.m. CST tonight!