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For the past several months, I worked with our client Life Fitness to create a series of instructional fitness videos on the popular how-to website eHow.com. To coordinate the opportunity, I coordinated with a number of parties, including the talent producer, video producer, Life Fitness personal trainer and the manager at the gym hosting the video shoot. With so many different

Style or safety…why not have both? Our client First Alert just kicked off a fun summer sweepstakes on Facebook to celebrate its new Maximum Protection Smoke Alarms, which blend high tech with high design in a series of alarms sure to enhance any home décor! These alarms also feature a patented smoke entry system that reduces the chances of nuisance (or false) alarms that

It’s no surprise that the royal baby was the big trending story on social media this week, but it wasn’t the only news to make headlines. Here’s a look at some of our favorite finds: LinkedIn Insights: A new infographicdubbed “Portrait of a LinkedIn User” reveals that two people join LinkedIn every second of every day, but most users aren’t

Dr. Badr Aiming to educate connected patients in 140 characters or less, we recently secured an opportunity for our client the American Academy of Sleep Medicine. The organization’s president, Dr. Safwan Badr, participated in a national discussion on sleep via Twitter hosted by the Wall Street Journal’s health team. Joined by sleep physicians from the Mayo Clinic and the Cleveland