October 4, 2013
With the official shutdown of the U.S. government being the major story of the week, there were a few important social media related moments that need to be called out. Here are some of the stories that gained attention this week:
- Apple overtakes Coca-Cola as most valuable brand. According to a recent report released by Interbrand, Coca-Cola fell from its top spot on last year’s list to No. 3, and Google jumped from No. 4 to No. 2. The full top 100 brands list can be found on Interbrand’s website.
- A new way to quit your job. A Next Media Animation employee took to YouTube to announce that she was quitting. Chicago-native Marina Shifrin created a video dancing to the Kanye West song “Gone” to announce that she would be leaving the company. The video has received more than 4.6 million views.
- Brands get in on the shutdown action. With the U.S. reeling due to the Government shutdown, a few brands took to social media to parody this momentous event. Brands such as Denny’s, Red Bull, and of course, Kenneth Cole all had humorous remarks. The question is, will this help or hurt those brands’ image?
- Twitter is going public. It’s official, Twitter just filed for its IPO. The company is looking to raise $1 billion in its initial offering.