As summer winds down in Chicago, brands are heating up social media in big ways that could have lasting effects on the future of online communications with consumers. Below are the stories we found most interesting this week. J. Crew Debuts Fall Collection on Pinterest – In a first for the brand (and all other major retailers of women’s fashion),

For many parents, fall is all about one thing: back-to-school . As students head back to campus, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in segment on dorm room essentials with “Good Day NY” on New York’s FOX affiliate. The story featured a Real Simple contributor offering tips on campus must-haves to make dorm living a little easier, and the Ergorapido

Our client the American Academy of Dental Sleep Medicine (AADSM) was featured on two nationally syndicated morning news programs, “The Daily Buzz” and “Life Love Shopping,” to help raise awareness about a little known sleep apnea treatment – oral appliance therapy. Oral appliances are mouth-guard like devices custom fit by a dentist that are an effective, alternative treatment to the

It was a roller coaster week at work and in the social media universe. Here are some of my favorite finds:  Gigya Study– Many pundits have commented on the latest findings from Gigya. Google and Pinterest are increasingly used as social logins to third-party websites.  The study showed, too, that Pinterest has surpassed Facebook with regard to e-commerce sharing. The