Did you know that mascots have greater brand power than celebrities? Read all about it and much more with our favorite finds for the week: Timing is Everything! – We found an interesting infographic that lists, in general, the best and worst times to post to the major social networks. Facebook Adds #Hashtags – Facebook announcedthis week that it will follow

Last week, I went to Batimore for SLEEP 2013, the foremost gathering of sleep experts annually, which is hosted by our client the American Academy of Sleep Medicine(AASM). The meeting serves to highlight new research abstracts and tout advancements in the specialty of sleep medicine. To kick off the show, we announced a new health advisory from the AASM, recommending that Type 2

Happy Friday! This week brings a competitive edge to the world of social media – from challenges posed to existing platforms by new ones entering the game to personal vs. virtual wedding planning. Here are our favorite media stories for the week: Let the Battle Begin – Soon to be a trending hashtag, #GameofConesis a collaboration between HBO and Foursquare that

Versatile and convenient home appliances are always wise gifts! This week, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in an NBC “Today Show” segment on nine gifts to give college graduates. The segment offered unique alternatives to traditional graduation gifts, and the Ergorapido Brushroll Clean was described as “amazing” and touted for its cordless, 2-in-1 design. Be sure