Our client the American Academy of Dental Sleep Medicine (AADSM) is educating consumers about the dangers of snoring, which can indicate serious health problems such as sleep apnea. LCWA worked with AADSM to coordinate stories on a little-known snoring and sleep apnea treatment provided by dentists – oral appliance therapy. Real Simple and WomansDay.comrecently ran articles on snoring remedies that

During a week of breaking news, we were glued to the Twitter stream and among the current events, also found several helpful articles this week. Social Media Tips During Crisis – The tragic events in Boston held traditional and social media audiences captive this week, while brand campaigns wisely took a back seat. These top tips for brand communication during

It’s April in Chicago and while warm spring breezes are alluding us, social media continues to sprout new and helpful tips, tricks and trends that are making our business blossom. Below are the stories we found most interesting this week. Social Media Tips from The Critic – Roger Ebert wasn’t only a successful film critic (as our theater and arts

We’re no strangers to coordinating social media sweepstakes for our clients – it’s a fun way to generate excitement and build buzz around the brands we represent. That’s why we’re so excited to kick off our first Facebook sweepstakes for our client Electrolux. Launched on April 3 and running through May 3, our “Refer a Friend” sweepstakes aims to spread