Even though one of our favorite stories to kick off April is knowing when brand’s should let go of social platforms, we’re certainly not doing so! Below are the stories we found most interesting this week. Fools Rush In – We started the week of light by keeping an eye on brands’ April Fools Day pranks. Bacon-flavored beer anyone? Facebook’s

Client Life Fitness recently showed off its tech-y side at IHRSA 2013, a global fitness industry convention and trade show. We helped announce exciting new initiatives and book media appointments for the commercial fitness equipment manufacturer. While at the show, the company demonstrated the first-of-its-kind LFconnect app and turned heads with demos of its Synrgy360 training system. Congrats to Life Fitness on another successful IHRSA show!

Yet another “new” Facebook, the pros and cons of public shaming and the enviable job of doing PR for North Korea…all in all, another exciting week in reads on Twitter! What your Instagram filter says about you. From sunrises to city skylines to that popular entrée at a new restaurant, 100 million monthly active users fade, age and brighten their

Last week we helped launch the first small appliance line for Frigidaire Professional!  Hitting shelves at Target just in time for the spring gifting season, these stylish small appliances are designed to produce gourmet results in less time for the at-home cook. In the coming weeks, we’ll be getting the word out about these time-saving appliances to media, bloggers and consumers. For