After the first part of a fun summer sweepstakes on Facebook, our client First Alert continued to show off its stylish and high-tech Maximum Protection Smoke Alarms with an Instagram contest for its Facebook fans. We’d heard from First Alert followers about how these alarms enhance their home’s décor, but it was time to see how they actually look installed

Well, my colleague Matt was right! Last week he told us that people don’t really “get” PR, and this week a LinkedIn poll reports that PR is ranked as the number seven the most confusing profession.  Let’s dispel some more industry misconceptions this week with my favorite finds. We manage social media channels. From Facebook to Twitter to Pinterest, and

Our client Eureka recently unveiled an impressive new addition to its family of vacuum cleaners – the AirSpeed ULTRA. To support the launch of this powerful floor care solution – as this video shows, it’s powerful enough to hold a car! – LCWA worked closely with a team of social media app developers to create “The Most Powerful Experience” Facebook

What do PR people do? There are common misconceptions we all hear from friends and family. One thing we will be doing is spicing up our strategies for the new season. Those – plus some big Facebook changes – are included in my favorite finds this week. The science behind crisis hashtags. A tweet with hashtags gets more engagement –