Our client Eureka recently unveiled an impressive new addition to its family of vacuum cleaners – the AirSpeed ULTRA. To support the launch of this powerful floor care solution – as this video shows, it’s powerful enough to hold a car! – LCWA worked closely with a team of social media app developers to create “The Most Powerful Experience” Facebook contest. A multiphase contest that requires users to “like” Eureka on Facebook before entering, “The Most Powerful Experience” Contest asks fans to share with us the story of one of their lives’ most powerful moments for the chance to win a brand new car or a Eureka AirSpeed ULTRA! Whether that be watching a toddler take his first steps or finally earning that college degree, Eureka is collecting these moments and showcasing them in a Pinterest-style gallery on its Facebook page. Fans can submit their powerful moments through Sept. 30. Then, we’ll choose the top 10 most powerful moments and ask fans to vote on their favorites. The winning entry will receive a Mazda Miata MX-5 Sport! Check out “The Most Powerful Experience” Contest here and peruse the gallery of entries. Since launching last week, we’ve received more than 2,500 submissions to the contest – a powerful start in support of the new AirSpeed ULTRA.
September 12, 2013