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From billion-dollar buzz to brands heating up Twitter, it’s been a busy week in the social media realm! Here are a few of my favorite finds. Engaging Brands – McDonald’s, Starbucks, Amazon, MTV and eBay. What do these brands have in common? They are the five most engaging brands on Twitter! A cool infographic from Simply Measured showed us the way

After a long, harsh winter from coast to coast, spring has (finally) arrived and it’s time to hit the deck! Our client, Trex Company, is ringing in outdoor living season with the #InspiredDeck Pin-to-Win Pinterest Sweepstakes. With an already sizeable social following, the LCWA team is helping Trex to further increase its brand visibility, while strengthening its position as the

It’s been a busy week in the world of social media! Here are a few of my favorite finds: Happy Birthday, Twitter! – This week Twitter turned eight. The social networking powerhouse has influenced how we report breaking news and share our everyday thoughts – all in 140 characters or less. Mashable created an animated video illustrating the history of Twitter. Social

On the heels of daylight saving time last week, LCWA client the American Academy of Sleep Medicine (AASM) declared Monday, March 10, Insomnia Awareness Day – reminding those who suffer from chronic insomnia that help is available from specially trained sleep physicians.  Temporary insomnia symptoms, which occur in about 30 to 35 percent of adults, can be caused by a